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Home › Faculty & Research › Oday Aswad

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Oday Aswad

Oday Aswad

Part-time Professor and Director, Digital Transformation Online (DTO) program

School of Engineering Design and Teaching Innovation

Business intelligence Technology entrepreneurship Project management Supply chain management Lean-Six Sigma operations Digital marketing Information systems Project management Supply chain management Telehealth systems

Dr. Oday Aswad is an educator and a lifelong learner, equipped with two doctoral degrees: a Ph.D. in Digital Transformation and Innovation from the University of Ottawa, and a Doctorate in Business Administration from the Swiss Business School. He is an architectural engineer and holds several professional certifications, including Project Management Professional (PMP), Certified Supply Chain Professional (CSCP), Lean Six Sigma Black Belt, and Empowered Educator, along with additional qualifications in sustainability, circular economy, and digital marketing.

In his educational roles, he prioritizes designing and delivering courses that integrate applied projects, case-based learning, and collaborative problem-solving strategies, backed by two decades of experience in construction and management. His teaching philosophy is centred on fostering critical thinking, inclusivity, and strong student engagement, thoroughly preparing learners to excel in leadership roles within a knowledge-driven economy. He has successfully developed curricula for numerous colleges and universities across Ontario and has taught at esteemed institutions such as the University of Ottawa, St. Lawrence College, Canadore College, Algonquin College, Cambrian College, and Humber College.

His research interests encompass engineering, information systems, and service design, with publications addressing topics such as telehealth personalization, cross-cultural leadership, and brand awareness. Beyond his research endeavours, he prioritizes teaching excellence and mentoring students, while fostering inclusive classrooms that accommodate diverse learning styles and enhance equity.

Outside of academia, he is a strong advocate for equity, diversity, and inclusion, dedicating his time to programs that support international students and refugees. His commitment to lifelong learning and sustainability resonates with the missions of educational institutions that promote global discipleship and societal impact.

Selected Publications

  • Cross-cultural Characterization of Leadership: A Project Team's Perspective

    Aswad O — PM Evolve 2024, Project Management Institute, Ottawa, ON , 2024

  • Service Design Methods' Ability to Personalize Telehealth: A Systematic Literature Review

    Aswad O, Lessard L — Americas Conference on Information Systems, Montreal , 2021

  • Toward a Service Design Method for Telehealth Personalization

    Aswad O, Lessard L — Americas Conference on Information Systems, Montreal , 2021

  • Personalizing Telehealth Services for Older Patients

    Aswad O, Lessard LY, Amyot D — Well-being In Later Life: The Notion of Connected Autonomy, Taylor & Francis Online , 2022

  • Expanding the Nature and Scope of Requirements for Service Systems through Service-Dominant Logic

    Lessard L, Amyot D, Aswad O, Mouttham A — Requirements Engineering, 25, 273-293 , 2020

  • Success Factors Enhancing Brand Awareness: Adopting Social Media in Business Communication Activities

    Aswad O — World Journal of Management, 7(1), 62-81 , 2016

  • Social Media for Brand Awareness: Implementing the TAM to Examine the Attitudes in the A/E Business

    Aswad O — 31st International Business Conference, Toronto , 2015